Dubai Outsource City Announces Pink Parking Initiative to Mark International Women's Day
Dubai Outsource City (DOC), part of TECOM Group, welcomed over 1,000 women on Tuesday to celebrate International Women's Day, which highlights the social, economic, cultural and political achievements of women around the world.
To mark the occasion, DOC hosted a day of activities in partnership with female entrepreneurs and business partners, with a focus on promoting confidence and wellness among women. Activities included yoga, sh'bam, sound healing and capoeira sessions in addition to prizes sponsored by the community partners.
DOC, which is home to over 8,000 employees out of which approximately 35% are females from over 50 nationalities, also launched their new 'Pink Parking' concept, to provide these women with a more comfortable workplace and environment. Going forward, every female driver in DOC’s car will be clearly marked with a Pink Parking sticker, and they will have designated parking spots near the buildings' entrances and exits to increase their safety and comfort. This concept has been successful in countries like Korea and Hong Kong and while it's the first of its kind in UAE, is expected to gain momentum over the period of time.